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Schwarzkopf Professional Holds ‘Generation Next’ Contest

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By: TOM BRANNA

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JAPAN: After a tense finale, where the contestants had to demonstrate signature looks on live stage, the three winners of the 2017 Schwarzkopf Professional Generation Next hairdressing competition were announced. Yoshihiro Morita, Ryo Asakura and Shiori Nishino were selected by audience members and the Generation Next committee members including Simon Ellis, Generation Next ambassador and international creative director at Schwarzkopf Professional. The contestants had to perform a live cut ...

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